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Legal Notices

Privacy Policy

Last updated: September 8, 2026

This Privacy Policy explains how Atheros Intelligence Ltd. ("Atheros", "we", "us", or "our") collects, uses, stores, and shares personal data when you use:

  • Atheros Learning;
  • Atheros Builder;
  • Our websites;
  • Our subscription services;
  • Our AI-powered tools;
  • Our community, support, and communication channels.

Atheros Intelligence Ltd. is a company registered in England and Wales under company number 11776379, with its registered office at 71-75 Shelton Street, London, Greater London, United Kingdom, WC2H 9JQ.

Contact: support@atheros.ai

1. Who We Are

For the purposes of UK data protection law, the UK GDPR, the EU GDPR, and other applicable privacy laws, Atheros Intelligence Ltd. is the controller of personal data we collect from users of our services.

2. Personal Data We Collect

We may collect and process the following categories of personal data:

Account Data

  • name;
  • email address;
  • password or authentication credentials;
  • login method, including Google, Apple, or Facebook login;
  • account settings;
  • subscription status.

Billing Data

  • billing name;
  • billing email;
  • billing address;
  • country;
  • VAT or tax-related information;
  • transaction history;
  • subscription plan;
  • payment status.

Payment card details are processed by Stripe. We do not directly store your full payment card details.

Usage Data

  • IP address;
  • browser type;
  • device information;
  • operating system;
  • pages visited;
  • features used;
  • log data;
  • approximate location derived from IP address;
  • analytics and tracking data.

Learning Data

  • course progress;
  • quiz answers;
  • completed lessons;
  • certificates;
  • notes;
  • assignments;
  • tutorial interactions;
  • learning preferences.

Builder and AI Usage Data

When you use Atheros Builder, we may collect:

  • prompts and instructions;
  • generated components;
  • project data;
  • design-system data;
  • templates used;
  • uploaded content;
  • component-generation history;
  • AI credit usage;
  • technical metadata related to generated outputs.

Communication Data

  • support requests;
  • email messages;
  • survey responses;
  • newsletter interactions;
  • community or Slack-related information, where applicable.

3. How We Use Personal Data

To Provide Our Services

We use your data to:

  • create and manage your account;
  • provide access to Atheros Learning and Atheros Builder;
  • deliver courses, ebooks, quizzes, tutorials, and templates;
  • issue completion certificates;
  • process AI component generation;
  • manage AI credits;
  • provide subscription access;
  • save your projects, notes, progress, and generated content.

To Process Payments

We use billing data to:

  • process subscriptions;
  • process additional AI credit purchases;
  • manage invoices;
  • handle failed payments;
  • prevent fraud;
  • comply with tax and accounting requirements.

Payments are processed through Stripe.

To Communicate With You

We may use your contact details to:

  • send service-related emails;
  • send account and billing notifications;
  • respond to support requests;
  • send product updates;
  • send educational or promotional emails, where permitted by law.

We use Amazon Simple Email Service (Amazon SES) to send these emails.

To Improve Our Services

We may use usage data, learning data, Builder data, prompts, outputs, project data, and related technical data to:

  • improve our platform functionality;
  • debug technical issues;
  • improve user experience;
  • improve course quality;
  • monitor performance;
  • prevent abuse;
  • improve the reliability and safety of our AI-powered features.

We do not use your personal data, prompts, uploaded content, project data, generated components, or generated outputs to train our own AI models.

However, when you use AI-powered features, your inputs and related data may be processed by third-party AI providers, such as OpenAI, Anthropic, or Google, to provide the requested functionality. Their processing is governed by our agreements with them and, where applicable, their own terms and policies.

To Market Our Services

We may use personal data to:

  • send newsletters;
  • promote Atheros products;
  • run advertising campaigns;
  • measure marketing performance;
  • show relevant ads through platforms such as Meta.

You can unsubscribe from marketing emails at any time.

To Comply With Legal Obligations

We may use personal data to:

  • comply with tax, accounting, and legal obligations;
  • respond to lawful requests;
  • enforce our Terms and Conditions;
  • protect our rights, users, and platform.

4. Legal Bases for Processing

Where UK GDPR or EU GDPR applies, we rely on the following legal bases:

  • Contract: to provide your account, subscription, courses, AI tools, credits, and paid services.
  • Legitimate interests: to improve our services, prevent abuse, secure the platform, respond to support requests, and understand usage.
  • Consent: for certain cookies, marketing communications, or optional processing where required.
  • Legal obligation: for tax, accounting, compliance, and regulatory obligations.

5. AI Providers

We may use third-party AI providers to deliver Atheros Builder and related AI-powered features, including:

  • OpenAI;
  • Anthropic;
  • Google.

When you use AI features, your prompts, instructions, uploaded content, project data, component source code, and generated outputs are transmitted to these providers so they can generate or modify components and produce the responses you request. We share this data with them to perform our contract with you, as described in Section 4.

We do not use your personal data, prompts, uploaded content, project data, generated components, or generated outputs to train our own AI models.

You should not submit confidential, sensitive, regulated, or personal data unless you have the right to do so and understand that it may be processed by AI systems in order to provide the requested functionality.

6. Service Providers

We share personal data with the following service providers, which help us operate our business. For each, we list what data they receive and why:

  • Stripe — billing name, billing email, billing address, tax information, and payment details, to process payments, subscriptions, invoices, and refunds;
  • Amazon Web Services (AWS) — our hosting, database, and file-storage provider; account data, usage data, and the content you store on the platform are processed and stored on AWS infrastructure in the eu-west-2 (London, United Kingdom) region;
  • Amazon SES — your name and email address, to send transactional emails such as account activation, password resets, and subscription notices;
  • OpenAI, Anthropic, and Google — your prompts, instructions, uploaded content, project data, and component source code, to provide AI generation features (see Section 5);
  • Google Analytics and Google Ads — usage, device, and approximate location data, for analytics and advertising measurement; these load only if you accept analytics and advertising cookies (see our Cookie Policy);
  • Meta Pixel — usage and conversion data, for advertising measurement; loads only if you accept analytics and advertising cookies;
  • Sentry — technical error data (browser, device, and error details), for error monitoring;
  • Vimeo and YouTube — video delivery; when you view embedded videos, these providers may collect usage data under their own policies.

These providers process data on our behalf or as independent controllers depending on the service and applicable law.

7. International Transfers

We operate globally and use service providers located in different countries. Your personal data may be transferred outside the United Kingdom, European Economic Area, or your country of residence.

Where required, we use appropriate safeguards such as contractual protections, standard contractual clauses, or other legally recognized transfer mechanisms.

8. Data Retention

We retain personal data for as long as necessary to provide our services, comply with legal obligations, resolve disputes, enforce agreements, and maintain business records.

If you request account deletion, we will delete or anonymize your personal data unless we are required or permitted to retain certain data for legal, tax, accounting, fraud prevention, dispute resolution, or security purposes.

9. Your Rights

Depending on your location, you may have rights to:

  • access your personal data;
  • correct inaccurate personal data;
  • request deletion of your personal data;
  • restrict processing;
  • object to processing;
  • request data portability;
  • withdraw consent;
  • opt out of marketing communications;
  • complain to a data protection authority.

To exercise your rights, contact support@atheros.ai.

If you are in the UK, you also have the right to complain to the Information Commissioner's Office.

10. California Privacy Rights

Where the California Consumer Privacy Act, as amended by the California Privacy Rights Act, applies, California residents may have the right to:

  • know what categories of personal information we collect;
  • know the purposes for which we use personal information;
  • request access to personal information;
  • request deletion of personal information;
  • request correction of inaccurate personal information;
  • opt out of sale or sharing of personal information;
  • limit certain uses of sensitive personal information;
  • not be discriminated against for exercising privacy rights.

We do not sell personal information in the traditional sense. However, our use of advertising and analytics tools, such as Meta Pixel and Google Analytics, may be considered "sharing" under some privacy laws.

To exercise California privacy rights, contact support@atheros.ai.

11. Marketing Communications

You may unsubscribe from marketing emails at any time by clicking the unsubscribe link in our emails or contacting us at support@atheros.ai.

We may still send service-related emails, such as billing, account, security, and subscription notices.

12. Security

We use reasonable technical and organizational measures to protect personal data. However, no online service is completely secure, and we cannot guarantee absolute security.

You are responsible for keeping your login credentials secure and for notifying us if you suspect unauthorized access to your account.

13. Age Requirements

You must be at least 18 years old to purchase a paid plan or use paid features of the Service. If you are under 18, you may use the Service only with permission from your parent or legal guardian, where permitted by applicable law and by our third-party AI providers. The Service is not directed to children under 13, and children under 13 may not create an account or use the Service.

14. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make changes, we will update the "Last updated" date.

If changes are material, we may notify you by email or through our services.

15. Contact

Atheros Intelligence Ltd. 71-75 Shelton Street London, Greater London United Kingdom WC2H 9JQ Email: support@atheros.ai