Sienna
Warm cream editorial UI — serif headlines, coral actions, calm and literary.
Overview
Colors
Typography
Spacing
Base
unit: 4px.
Section
padding: (96px) — generous modern rhythm.
Card
internal padding: (32px) for feature cards, tier cards, comparison cards; (24px) for code-window cards and integration tiles.
Callout
/ CTA bands: (48px) inside coral callout cards; 64px inside the larger dark CTA band.
Max
content width: ~1200px centered.
Editorial
body: Single 12-column grid; hero often uses 6/6 split (h1 left, illustration right).
Feature
card grids: 3-up at desktop, 2-up at tablet, 1-up at mobile.
Integration
tile grids: 4-up or 6-up at desktop, 2-up at tablet, 1-up at mobile.
Pricing
grid: 3-up at desktop (Free / Pro / Team / Enterprise often), 1-up at mobile.
Border Radius
Checkboxes, badge accents, tiny dropdowns
Tooltips, small inline buttons, dropdown items
CTA buttons, text inputs, UI cards, tabs, dropdown menus, table frames
Modals, search bars, content cards (feature, pricing, code-window, comparison)
Hero illustration container, the larger marquee components
Chips, badge pills, "NEW" tags
Avatars, toggle tracks, progress tracks, icon buttons
Components
The top bar — brand, links and the primary call to action.
Clickable actions: primary, secondary and ghost, with their states.
Surfaces that frame grouped content — padding, border and shadow.
Form controls — borders, labels, placeholders and focus rings.
Small markers that carry status or category at a glance.
Finding things — the query field and how results narrow.
Clickable actions: primary, secondary and ghost, with their states.
Elevation & Depth
| Level | Treatment | Use |
|---|---|---|
| Flat | No shadow, no border | Body sections, top nav, hero bands |
| Soft hairline | 1px border | Inputs, sub-nav, occasionally on cards |
| Cream card | background — no shadow | Feature cards, content cards |
| Dark surface card | background — no shadow | Code panel mockups, showcase cards |
| Subtle drop shadow | Faint shadow at low alpha | Hover-elevated states (Sienna uses 0 1px 3px rgba(20,20,19,0.08) rarely) |
The elevation philosophy is color-block first, shadow rare. Most depth comes from the cream-vs-dark surface contrast. Shadows are minimal. The dark surface mockups have their own internal product chrome (code-panel scrollbars, line numbers, syntax highlighting) which adds detail without needing external shadows.
Decorative Depth
- The Sienna grid mark appears as a small four-cell offset square beside the text label and inline as a content marker.
- Code panel mockups carry their own internal depth: syntax-highlighted text in muted blues / oranges / grays, line numbers in , status bars at the bottom in .
- Some hero illustrations use simple line-art with coral and dark-navy strokes on cream — minimal, hand-drawn-feeling, never photorealistic.
Guidelines
Do
- •Anchor every page on the cream `canvas` — never pure white or cool gray
- •Set display headlines in Fraunces 400 with negative tracking; body stays Hanken Grotesk 400/500
- •Reserve coral `primary` for CTAs and full-bleed coral callout/CTA bands
- •Alternate bands `canvas` → `surface-card` → `surface-dark`; never repeat a surface twice
Don't
- •Don't reach for a bolder weight to add emphasis — go up a display size instead
- •Don't add a cool blue or cyan accent for emphasis; coral is the only emphasis hue — `info` and `category-1`…`category-6` are state and data marks, never decoration
- •Don't stack two cream tints; `surface-card` sits on `canvas`, one step only
- •Don't introduce a fourth surface tone — cream, coral, and dark navy are the whole set
Spacing roles
Iconography
Responsive Behavior
Iteration Guide
Known Gaps
More Design Systems
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Odyssey
Sunlit coral UI — airy, photo-led, friendly.
Runway
Bold fuchsia UI — airy, punchy, high-energy.
Tensor
Hard-edged industrial UI in absolute black, clean white, and electric signal green.
Atlas
Warm, tactile UI in Carrara paper and Milano red — generously rounded and densely tiled.
1 components
Caret
Cream editorial UI with orange actions — calm, hairline-light, inspectable.
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